Our Story FOLLOW THE CHAMELEON

The Kingdom is evolving. Being remixed, reimagined and reinvigorated.
So where will you be? Where will you go? What will you eat, taste, and feel?
Where will you wake, unwind, see and be seen? Cool is never far away... if you know where to look.

EXPERIENCES MEMORABLE Dining Experiences

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Sexy Fish

Via Riyadh
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Scott’s

Via Riyadh
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Mashi No Mashi

Jeddah Yacht Club

THE SWAY

Explore our collection of stories to keep up with everything thrilling in the world.
Hear from global visionaries and tastemakers that are making a difference.
Walk The Sway and get intelligent access to people and places that open up minds to new ideas of living.

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Etymology of Cool

Sep 05, 2022

Etymology of Cool

The ‘cool’ in Cool Inc‘Cool’ is… the avant-garde, the fashionable, the popular (but never mainstream). It’s what’s ‘in vogue’, it’s having your finger on the pulse, knowing where to look and knowing before others.It’s a word that continues to evolve with time, but at its core follows one innate theme – authenticity. The origins of […]

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Meet the Chameleon

May 17, 2022

Meet the Chameleon

At Cool Inc, we are driven by a desire to enrich the lives of the visionaries and transform our hospitality industry forever by bringing the very best in luxury and lifestyle experiences to the Kingdom. Our exclusive portfolio features leading brands from around the world – this is your inside track on what’s cool in […]

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Welcome to the New Culture of Cool

May 24, 2022

Welcome to the New Culture of Cool

On Sunday, 31st March 2022, KSA's most iconic lifestyle hotels, are inviting you to the ultimate mother’s day in Riyadh.

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