Partnering with award-winning restaurants from Los Angeles to Tokyo and from London to Paris, Cool Inc optimizes their offer for the local market and translates world class experiences into uniquely Saudi wonders. From prime locations to pop-up events, our exceptional brands will be transforming the F&B offer across the Kingdom.

Bringing the most interesting people in Saudi together under one roof, members can connect with fellow tastemakers and innovators in exclusive curated spaces designed for the Cool Inc community. Here, the enjoyment of sharing the company of like-minded people will only be enhanced by the stimulating environment and outstanding service. These will be the best venues in Saudi to mix with other creative, cultured and informed people and to get the inside track on the newest innovations in leisure and lifestyle from across the world.

We’ll ensure that guests can experience Saudi as no one has been able to before, by scouting the best locations, the most stunning landscapes and the uncharted destinations in a Kingdom that is waiting to be discovered. Our exclusive network of local travel experts create unforgettable, ultra-luxurious and personalized itineraries so that family, friends and colleagues can experience the Kingdom in unprecedented and exciting new ways.

From a unique family break immersed in nature to street sports and city-based adventure parks that inspire the next generation of adventurers or a custom survival camp experience for the next corporate retreat, our focus on the four key landscapes of our Kingdom means Cool Inc delivers unforgettable mountain, water, desert and urban adventures for the mind and body.

From lush treetop suites to luxurious tented camps, each is created to combine sustainability with sophistication, so there will be no better way for guests to feel close to the beautiful nature of Saudi Arabia.